Volume 14, Issue 1 (2022)
Front Matter
The Advancement of ASMA: Highlights from the 2022 Annual Conference
Marshall Magnusen
In Remembrance of Dr. Samantha Rachel Gorse Roberts
Clayton B. Bolton
Articles
Bringing Students with Low Agreeableness to Attend Collegiate Sports: A Moderated Mediation Model with Team Identification and Student Involvement
Chanwook Do, Jun-Phil Uhm, Heetae Cho, and Hyun-Woo Lee
Relationship Between a Reflective-Formative Model of Team Brand Associations and Behavioral Intentions: The Mediating Effect of Fan Identification
Ho Yeol Yu, Neal Ternes, Claudia B. Ambs, and Sanghoon Kim
Determinants of Competitive Advantage for Sport Firms: Using Public Big Data in Korea
Iksu Jun, Hojun Sung, Juho Park, and Hyun-Woo Lee
The Point Spread as a Reference Point: Evidence from the National Basketball Association
George Diemer and Michael Leeds
