Bringing Students with Low Agreeableness to Attend Collegiate Sports: A Moderated Mediation Model with Team Identification and Student Involvement

Authors

Chanwook Do
Jun-Phil Uhm
Heetae Cho, Nanyang Technological UniversityFollow
Hyun-Woo Lee

DOI

https://doi.org/10.7290/jasm14t7qN

Abstract

In a college athletics setting, we investigated a moderated mediation model of the effect of team identification on attendance intention where student involvement was the mediator and agreeableness was the moderator. Results showed that student involvement mediated the relationship between team identification and attendance intention, and agreeableness moderated the effect of student involvement on attendance intention. In particular, the interaction effect by agreeableness indicated how less agreeable students would be more willing to attend games when they are more involved in campus activities. Details of this study, including theoretical and practical implications, research limitations, and future directions, are discussed.

Recommended Citation

Do, Chanwook; Uhm, Jun-Phil; Cho, Heetae; and Lee, Hyun-Woo (2022) "Bringing Students with Low Agreeableness to Attend Collegiate Sports: A Moderated Mediation Model with Team Identification and Student Involvement," Journal of Applied Sport Management: Vol. 14 : Iss. 1.
https://doi.org/10.7290/jasm14t7qN
Available at: https://trace.tennessee.edu/jasm/vol14/iss1/4