Most Popular Papers *
Hidden Consequences: Examining the Impact of NIL on Athlete Well-Being
Hailey Harris, Natasha T. Brison, and Marlene A. Dixon
Show me the money! A review of current issues in the new NIL era
Windy Dees, Beth Cianfrone, and Damon Andrew
Antecedents of Brand Authenticity in Cause-Related Sport Marketing Campaigns
Keevan Statz and Brian Gordon
Matching colors in jersey sponsorship: The effect of team-colored sponsor logo on jersey aesthetics and purchase intention
Sung Wook Son and Antonio Williams
“The only ones I could rely on”: An Exploration of the International Athlete Experience at NCAA Division I Institutions
Chris Corr, Nicole Sellars, Christopher Atwater, Charles Macaulay, Karina Jolly, Sarah Stokowski, and Marek Taškár
The role of fans’ responses to sponsorship activation in shaping sport sponsorship effectiveness
Junyi Bian and Benjamin Colin Cork
eSports Venues: A New Sport Business Opportunity
Seth E. Jenny, Margaret C. Keiper, Blake J. Taylor, Dylan P. Williams, Joey Gawrysiak, R. Douglas Manning, and Patrick M. Tutka
The Benefits of Service with the Applied Sport Management Association: Make a Contribution!
Chad Seifried
Focus on Followers: An Analysis of Factors Impacting Division I Athletes’ Name, Image, and Likeness Value
Sarah Stokowski, Chris Corr, Andrew Rudd, Imani Lewis, Adria Powell, Abigail Stuart, Sydney Bellamy, Jaylen Rivers, and Michael Godfrey
Comparing the Academic Performance of High School Athletes and Non-Athletes in Kansas 2008-2009
Angela Lumpkin and Judy Favor
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 04/03/25.