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Most Popular Papers *

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The Rivalry Effect: The Potential to Foster (Lapsed) Donor Giving
Katherine R. N. Reifurth, Kelly M. Evans, Jeffrey D. James, and Tong Jae Ko

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A Descriptive Analysis of Corporate Environmental Responsibility in Major League Professional Sport
Martin Barrett, Kyle S. Bunds, Jonathan M. Casper, and Michael B. Edwards

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An Analysis of Running Event Consumer Behaviors
Thomas Aicher, Jason Simmons, and Alicia Cintron

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Applying Customer Lifetime Value to Major League Baseball Season Tickets
John T. Drea, Lucas Marlow, and Lauren K. Mense

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» Updated as of 12/03/20.