Reputation is a critical factor in the recruiting process. Organizational reputation also is a complex variable. Different dimensions of reputation may play very different roles in attracting recruits. In this study, a multidimensional (i.e., performance, character/integrity, support) reputation model is used to predict male basketball recruits’ university choice. Data were collected on the ESPN Top 100 male high school athletes recruited to NCAA Division I basketball programs for each year from 2010–2014 (n = 500). Probit regression analyses using maximum likelihood estimation predicted to what extent each reputation-based dimension affected the likelihood of an athlete selecting a university.
Magnusen, Marshall J.; McAllister, Charn P.; Kim, Jun Woo; Perrewé, Pamela L.; and Ferris, Gerald R.
"The Reputation Playbook: Exploring How Reputation Can Be Leveraged to Improve Recruiting Effectiveness in NCAA Men’s Basketball,"
Journal of Applied Sport Management: Vol. 9
Available at: https://trace.tennessee.edu/jasm/vol9/iss2/6