Volume 9, Issue 2 (2017)
Articles
What Drives Endorsement Earnings for Superstar Athletes?
Daniel Rascher, Terry Eddy, and Giseob Hyun
The Reputation Playbook: Exploring How Reputation Can Be Leveraged to Improve Recruiting Effectiveness in NCAA Men’s Basketball
Marshall J. Magnusen, Charn P. McAllister, Jun Woo Kim, Pamela L. Perrewé, and Gerald R. Ferris
Reinvestigating the Impact of Conference Realignment on Rivalry in Intercollegiate Athletics
Cody T. Havard, Daniel L. Wann, and Timothy D. Ryan
Applying Customer Lifetime Value to Major League Baseball Season Tickets
John T. Drea, Lucas Marlow, and Lauren K. Mense
