Volume 17, Issue 1 (2025)
Front Matter
Advancing the Mission: Highlights from the 2025 ASMA Conference
Marshall Magnusen
The Benefits of Service with the Applied Sport Management Association: Make a Contribution!
Chad Seifried
Articles
“The only ones I could rely on”: An Exploration of the International Athlete Experience at NCAA Division I Institutions
Chris Corr, Nicole Sellars, Christopher Atwater, Charles Macaulay, Karina Jolly, Sarah Stokowski, and Marek Taškár
Antecedents of Brand Authenticity in Cause-Related Sport Marketing Campaigns
Keevan Statz and Brian Gordon
The role of fans’ responses to sponsorship activation in shaping sport sponsorship effectiveness
Junyi Bian and Benjamin Colin Cork
Matching colors in jersey sponsorship: The effect of team-colored sponsor logo on jersey aesthetics and purchase intention
Sung Wook Son and Antonio Williams
