Volume 15, Issue 2 (2023)
Articles
Perceived Service Quality and Overall Satisfaction: From a Segmentation Perspective Unique to Golf Spectators
Tomo Tokuyama, Chris Greenwell, Junko Deguchi, and Masashi Shinjo
Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA2K League
Glynn M. McGehee, Beth A. Cianfrone, and Jackson Sears
Turning Insight into Action: A Case Study Assessing the Use of Consumer Behavior Data in Minor League Baseball Marketing and Communication Strategies
Jessica R. Braunstein-Minkove and Ari Kim
Revisiting the Impact of Divisional Affiliation on Secondary Market Ticket Prices in the National Football League
Yohan Lee, Moonsup Hyun, Stephen Shapiro, and Alan Morse
