Volume 13, Issue 1 (2021)
Articles
Who Are Our Fans: An Application of Principal Component-Cluster Technique Analysis to Market Segmentation of College Football Fans
DANIEL A. RASCHER, Kenneth Cortsen, Mark S. Nagel, and Tiffany Richardson
Win-At-All-Costs? Exploring Bottom-line Mentality as a Buffer between Athletic Director Servant Leadership and Coach Commitment
Matt Robinson, Jun Woo Kim, Marshall Magnusen, and Mitchell Neubert
Effect of environmental CSR initiatives on potential stakeholders’ perception of non-environmentally friendly sporting events
Yong-chae Rhee and Yukyoum Kim
Intercollegiate Athletics Marketing-Generated Revenue: Within Autonomy Football Bowl Subdivision
Alicia Romano, Jamie Riggs, Alan Morse, and Yoon Tae Sung
