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Volume 10, Issue 3 (2018)

Articles

Ignition Tradition? A Case Study of the Florida State University Athletics Department’s 2014 Logo Redesign
David P. Hedlund, Brian S. Gordon, Masayuki Yoshida, Joseph St. Germain, and Marlon McPhatter

Lifelong Female Engagement in Sport: A Framework for Advancing Girls’ and Women’s Participation
Norm O'Reilly, Michelle Brunette, and Cheri Bradish

The “Psychological” Contract of Employment: A Qualitative Analysis of Psychological Contract Violation Within English Professional Rugby Union
Mike Rayner

Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit with Athlete Endorsers
Youngmin Yoon, Jun Woo Kim, Mar Magnusen, and Michael Sagas

Journal of Athletic Sport Management

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DOI: 10.7290/jasm

ISSN: 2327-0187

This V.O.L. Journal is published in partnership with The University of Tennessee Libraries.