Hidden Consequences: Examining the Impact of NIL on Athlete Well-Being

Authors

Hailey Harris, Texas A&M UniversityFollow
Natasha T. Brison, Texas A&M UniversityFollow
Marlene A. Dixon, Texas A & M University - College StationFollow

DOI

https://doi.org/10.7290/jasm13r7xo

Abstract

With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.

Recommended Citation

Harris, Hailey; Brison, Natasha T.; and Dixon, Marlene A. (2021) "Hidden Consequences: Examining the Impact of NIL on Athlete Well-Being," Journal of Applied Sport Management: Vol. 13 : Iss. 2.
https://doi.org/10.7290/jasm13r7xo
Available at: https://trace.tennessee.edu/jasm/vol13/iss2/7