Abstract
National Collegiate Athletic Association (NCAA) Division I track and field programs have been a target of elimination in recent decades (Irick, 2011) as funds are often allocated to sports that provide the largest perceived potential return on investment (Marburger & Hogshead-Makar, 2003). Building on research that documents the influential role coaches can play in sport sustainability efforts (Cooper, 2012; Weight, 2010; Weight & Cooper, 2011), this study examines fund raising and fortification strategies of 111 Division I coaches through survey methodology. Important fund raising strategies emerged including communication with donors, maintaining an up-to-date contact database, and providing thank-you notes and/ or gifts to donors. Fortification strategies to enhance demand for collegiate track and field included decreasing the length of competitions and scoring regular season meets.
Recommended Citation
Roberts, Logan W. and Weight, Erianne A.
(2013)
"In Pursuit of Sport Sustainability: Fund-Raising and the NCAA Division I Track and Field Core Product,"
Journal of Applied Sport Management: Vol. 5
:
Iss.
4.
Available at:
https://trace.tennessee.edu/jasm/vol5/iss4/6