The Journal of Applied Sport Management (JASM), the official publication of the Applied Sport Management Association (ASMA), which aims to build strong connections between scholars studying sport and practitioners working in the sport industry.
JASM is a quarterly peer-reviewed journal providing the latest research in sport management. The goal of JASM is to be a valuable addition to the practical, specialist literature by focusing on empirical results and conceptual work that can inform sport industry practice. Accordingly, only manuscripts that make a strong contribution to the sport industry based on practical, conceptual/empirical grounding will be considered for publication.
Manuscripts may address a wide range of issues in sport management but must be presented concisely in order to quickly communicate important pieces of new and innovative research. For example, theoretical manuscripts could be presented as a thought-provoking precursor to a fully developed manuscript to be submitted to elsewhere. Similarly, an experimental or empirical manuscript should offer robust, thorough, and complete results, but should be presented in a digestible, concise, and practical tone.
See the Aims and Scope for a complete coverage of the journal.
Current Issue: Volume 11, Issue 4 (2019)
Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum
Christina S. Simmers, Datha Damron-Martinez, and Diana L. Haytko
Student-Athletes’ Perceptions of Men’s Basketball Head Coaches’ Competencies at 15 Selected NCC AA Division II Christian Colleges
Michael B. Phillips and Colby B. Jubenville