Masters Theses
Date of Award
12-2016
Degree Type
Thesis
Degree Name
Master of Science
Major
Communication and Information
Major Professor
Candace L. White
Committee Members
Elizabeth A. Foster, Sally J. McMillan
Abstract
Increasing attention has been paid to the relationship between country reputation and corporate reputation by both public and private sectors. This study aims to contribute to a better understanding of the relationship by investigating the factors that influence and are influenced by country reputation. In particular, this study examines (a) the impact of country reputation on foreign consumers’ attitudes toward brand and product purchase intentions, (b) the relationship between corporate reputation on country reputation, and (c) the mediating role of product image. Key findings of the study include the positive impact of corporate reputation on country reputation, and the mediating effects of product image between corporate reputation and country reputation.
Recommended Citation
Kim, Minsoo, "Understanding the Relationship Between Country Reputation and Corporate Reputation. " Master's Thesis, University of Tennessee, 2016.
https://trace.tennessee.edu/utk_gradthes/4294
Included in
International and Intercultural Communication Commons, Public Relations and Advertising Commons