Masters Theses
Date of Award
5-2016
Degree Type
Thesis
Degree Name
Master of Science
Major
Communication and Information
Major Professor
Ronald E. Taylor
Committee Members
Eric Haley, Roxanne Hovland
Abstract
The purpose of this study was to investigate message strategies used in South Korean cosmetic surgery websites. The paper uses Taylor’s six-segment message strategy model to analyze the Korean sample websites. The outcome of the content analysis revealed that Informational and Transformational strategies were both equivalently used. Ration and ego strategies were the most frequently practiced within the Informational and Transformational divisions.
Recommended Citation
Kim, Gawon, "Message strategies in Korean cosmetic surgery websites. " Master's Thesis, University of Tennessee, 2016.
https://trace.tennessee.edu/utk_gradthes/3825
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