![Masters Theses](../../assets/md5images/ebc0648ded2cd429f55e0a2fe4407546.gif)
Masters Theses
Date of Award
5-1998
Degree Type
Thesis
Degree Name
Master of Science
Major
Communication
Major Professor
Eric Haley
Committee Members
Ronald E. Taylor, Margaret Morrison
Recommended Citation
Lee, Guiohk, "A cross-cultural comparison of creative strategies and cultural values : a content analysis of American and Korean automobile TV commercials. " Master's Thesis, University of Tennessee, 1998.
https://trace.tennessee.edu/utk_gradthes/10278
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