The professor on the (online) campaign trail

Editor

Bedenbaugh, Robin A.

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Description

“Part campaign diary, part how-to guide, this book is the story of the 2022 congressional campaign of University of Tennessee, Knoxville, journalism professor Mark Harmon. Harmon attempted something no East Tennessee Democrat has done since William Montgomery Churchwell in 1855—represent the Knoxville area in Congress. Harmon had scored an upset in a 2006 bid for Knox County Commissioner and hoped to do so again against the deep-pocketed Republican incumbent, Congressman Tim Burchett. With a volunteer campaign manager and treasurer, and in-kind donations of photography and video services, Harmon relied heavily on local presence at community events in a vigorous ground game supplemented creatively with Facebook and Insta-gram. Grassroots in format as well as content, this open-access ebook makes ample use of images and film clips to give a street-level view of a homegrown campaign.”—Provided by the publisher.”

DOI

https://doi.org/10.7290/V7mwdtxy

ISBN

978-1-953291-10-3 (PDF)

Publication Date

2024

Publisher

Newfound Press, University of Tennessee Libraries

City

Knoxville, TN

Keywords

Political candidates, University of Tennessee-Knoxville—Faculty—Political activity., United States. Congress. House–Elections, 2022., Political campaigns—Tennessee-East—History—21st century., Democratic Party (Tenn.)—History—21st century., Mass media–Political aspects–Tennessee, East., Communication in politics—Tennessee, East., Knox County (Tenn.)—Politics and government—21st century., Tennessee—Politics and government—21st century

Disciplines

American Politics

Comments

Stewart, John G., 1935--dedicatee.

The professor on the (online) campaign trail

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