Masters Theses
Date of Award
8-2023
Degree Type
Thesis
Degree Name
Master of Science
Major
Communication and Information
Major Professor
Joseph Stabb
Committee Members
Christina Najera, Courtney Childers
Abstract
As social media evolves and changes, so does the need to be more active online. This need also applies to CEOs who have a direct pipeline to consumers. What CEOs post can have an impact on their organization and give a greater understanding as to who they are as a person, not just as a business leader. In this quantitative study, Fortune 500 CEO Instagram accounts are analyzed to better understand the overall theme of the content they are posting. It was found that the most popular styles posted on these accounts was personal posts and company/CEO/industry news and events. This information could be used to influence the way other CEOs utilize their Instagram accounts.
Recommended Citation
Francis, Courtney Dail, "My CEO has an Instagram? An analysis of Fortune 500 CEO’s personal Instagram accounts. " Master's Thesis, University of Tennessee, 2023.
https://trace.tennessee.edu/utk_gradthes/9934
Included in
Mass Communication Commons, Public Relations and Advertising Commons, Social Media Commons