A Study of the Practices of a Selected Group of Fifty Employed Women in Knox County in the Buying and Care of Hosiery

Author

Ruth DeFord, University of Tennessee, Knoxville

Date of Award

6-1938

Degree Type

Thesis

Degree Name

Master of Science

Major

Human Ecology

Major Professor

Ida Anders

Committee Members

Elizabeth Speer, Druzilla Knight

Abstract

(Conclusions) The writer has drawn the following conclusions based on this study of the buying practices of a selected group of fifty employed women: (1) Some concerted effort should be made to teach people the meaning of terms used in advertising and selling hose. (2) Appearance and serviceability seem to be important factors in buying hose, but appearance makes a stronger appeal. (3) Generally speaking, price paid does not seem to be an indication of service which can be expected.

Recommended Citation

DeFord, Ruth, "A Study of the Practices of a Selected Group of Fifty Employed Women in Knox County in the Buying and Care of Hosiery. " Master's Thesis, University of Tennessee, 1938.
https://trace.tennessee.edu/utk_gradthes/4394