Higher education--the hard sell. A descriptive study of advertising done by private, four-year colleges and universities in the southeast United States

Author

Stephen Ray Lykins

Date of Award

6-1980

Degree Type

Thesis

Degree Name

Master of Science

Major

Communication

Major Professor

Alan D. Fletcher

Committee Members

George S. E., Malcom M. S.

Recommended Citation

Lykins, Stephen Ray, "Higher education--the hard sell. A descriptive study of advertising done by private, four-year colleges and universities in the southeast United States. " Master's Thesis, University of Tennessee, 1980.
https://trace.tennessee.edu/utk_gradthes/15550