Masters Theses
Date of Award
6-1980
Degree Type
Thesis
Degree Name
Master of Science
Major
Communication
Major Professor
Alan D. Fletcher
Committee Members
George S. E., Malcom M. S.
Recommended Citation
Lykins, Stephen Ray, "Higher education--the hard sell. A descriptive study of advertising done by private, four-year colleges and universities in the southeast United States. " Master's Thesis, University of Tennessee, 1980.
https://trace.tennessee.edu/utk_gradthes/15550
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