Hablamos Español: Insights from Three Web Designers Who Design a Bilingual or Multilingual Websites that Target Hispanic Audiences

Author

Jeremy Brent Hughes, University of Tennessee - Knoxville

Date of Award

12-2007

Degree Type

Thesis

Degree Name

Master of Science

Major

Communication and Information

Major Professor

Lisa Fall

Committee Members

Ronald Taylor, Margaret Morrison

Abstract

The purpose of this study is to examine particular aspects three web designers use, with regard to layout and content, to effectively create a bilingual or multilingual website that targets Hispanics. In addition, it examines the processes that are used in creating a Spanish-language website. In-depth interviews were conducted with three web designers from top 25 Hispanic-targeted websites, as determined by Hispanic Online. Results indicate a six-step process that web designers should follow when creating a bilingual or multilingual website. Implications for web designers of organizations thinking about creating a bilingual or multilingual website are cited and recommendations for future studies are discussed.

Recommended Citation

Hughes, Jeremy Brent, "Hablamos Español: Insights from Three Web Designers Who Design a Bilingual or Multilingual Websites that Target Hispanic Audiences. " Master's Thesis, University of Tennessee, 2007.
https://trace.tennessee.edu/utk_gradthes/145