A Test to Determine the Relative Effectiveness of Different Styles, Colors, and Return Order Solicitation Methods in Sales Letters

Author

Donald S. Wakefield, University of Tennessee, Knoxville

Date of Award

8-1961

Degree Type

Dissertation

Degree Name

Doctor of Education

Major

Education

Major Professor

Louis T. Hawk

Committee Members

W. W. Wyatt, George A. Wagoner, Philip G. Smith

Abstract

(From the Summary)

The purposes of this study were to determine the relative effectiveness of four different sales letter styles, the relative effectiveness of five different letterhead colors in sales letters, the relative effectiveness of two different order return forms, and the relative effectiveness of different colors in relation to percentage of sunlight in those areas where letters were received.

Recommended Citation

Wakefield, Donald S., "A Test to Determine the Relative Effectiveness of Different Styles, Colors, and Return Order Solicitation Methods in Sales Letters. " PhD diss., University of Tennessee, 1961.
https://trace.tennessee.edu/utk_graddiss/4212