Doctoral Dissertations
Date of Award
3-1981
Degree Type
Dissertation
Major
Business Administration
Major Professor
Richard C Reizenstein
Recommended Citation
Prakash, Ved, "An investigation of the confirmation of predictive brand expectations as a determinant of consumer satisfaction. " PhD diss., University of Tennessee, 1981.
https://trace.tennessee.edu/utk_graddiss/13505
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