Doctoral Dissertations
Date of Award
6-1981
Degree Type
Dissertation
Degree Name
Doctor of Philosophy
Major
Communication
Major Professor
Herbert H. Howard
Committee Members
Jerry Lynn, K. Owen McCullough, Joseph McKerns, M. Kent Sidel
Recommended Citation
Banks, Mark James, "A history of broadcast audience research in the United States, 1920-1980 with an emphasis on the rating services. " PhD diss., University of Tennessee, 1981.
https://trace.tennessee.edu/utk_graddiss/13373
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