Consumer Behavior in the Emerging Sports Betting and NFT Markets

Author

Garrett Michael Shipley, University of Tennessee, KnoxvilleFollow

Date of Award

5-2025

Degree Type

Dissertation

Degree Name

Doctor of Philosophy

Major

Business Administration

Major Professor

Jonathan R. Hasford

Committee Members

Alex R. Zablah, David M. Hardesty, Annika K. Abell

Abstract

Sports betting and NFTs are some of the fastest-growing markets. This dissertation explores these two markets with a particular emphasis on consumer behavior in these markets. The first essay focuses on sports betting, examining how the number of predictions in a wager shapes wager choices. The second essay focuses on NFTs, examining how sellers should describe NFTs to mitigate potential concerns due to the digital nature of the context.

Recommended Citation

Shipley, Garrett Michael, "Consumer Behavior in the Emerging Sports Betting and NFT Markets. " PhD diss., University of Tennessee, 2025.
https://trace.tennessee.edu/utk_graddiss/12422