Entry strategy in local duopoly markets: symmetry and rivalry in the cellular telephone industry

Author

Melville W. Adams

Date of Award

12-1990

Degree Type

Dissertation

Degree Name

Doctor of Philosophy

Major

Business Administration

Major Professor

H. Dudley Dewhirst

Committee Members

Alex Miller, Max S. Wortman Jr., John Mayo

Abstract

The emerging cellular telephone industry was used to test a model of strategic rivalry in the introductory phase of the product-market life cycle. The hypothesis that rivalry was positively related to competitor strategic symmetry was not supported and three measures of rivalry were found to be unrelated. In addition to rivalry, case studies indicated that competitors made many strategic and tactical moves in response to market evolution, rather than for competitive reasons.

Recommended Citation

Adams, Melville W., "Entry strategy in local duopoly markets: symmetry and rivalry in the cellular telephone industry. " PhD diss., University of Tennessee, 1990.
https://trace.tennessee.edu/utk_graddiss/11261