Value in exchange : the consumer perspective

Author

Mary Jane Burns

Date of Award

8-1993

Degree Type

Dissertation

Degree Name

Doctor of Philosophy

Major

Business Administration

Major Professor

Robert B. Woodruff

Committee Members

Sarah F. Gardial, Robert T. Ladd, Joseph O. Rentz, David W. Schumann

Abstract

This research investigated the consumer's perspective of value in the exchanges that take place between product providers and product users. Different types of value meanings were identified, defined and measured. Proposed relationships between value types and important consumer behaviors were also tested. A combination of qualitative techniques (depth interviews and focus groups) and quantitative methods (LISREL) were used to meet the research objectives of this dissertation. Findings suggest that consumers' postpurchase evaluations are the result of a complex process that is driven by the combined effects of 1) the product's functional performance and 2) the product's ability to enhance user well being.

Recommended Citation

Burns, Mary Jane, "Value in exchange : the consumer perspective. " PhD diss., University of Tennessee, 1993.
https://trace.tennessee.edu/utk_graddiss/10644