Doctoral Dissertations
Date of Award
5-2024
Degree Type
Dissertation
Degree Name
Doctor of Philosophy
Major
Geography
Major Professor
Ronald Kalafsky
Committee Members
Nicholas Nagle, Hyun Kim, ChaunRen Liu, William Graves
Abstract
This body of doctoral research investigates the unique geography of e-commerce [electronic commerce] offerings among major grocery chains in the contiguous United States. Prior research has made efforts to understand the demographic and spatial dynamics that may influence consumers’ decision to shop online or in-store. Far less emphasis, however, has been placed on how firms have made key strategic decisions across space regarding e-commerce. This work leverages spatial econometric modeling and machine learning to understand how the characteristics of trade areas inform grocery chains’ decisions about whether to offer pickup, delivery, both, or no offering at a given store location. This research effectively pulls back the curtain on how large grocery chains are designing e-commerce strategies across their networks and carries practical implications for both location planning and competitive defense.
Recommended Citation
Reed, Connor, "New Geographies of Electronic Commerce: An Appraisal of Omni-channel Strategies in the United States Grocery Industry. " PhD diss., University of Tennessee, 2024.
https://trace.tennessee.edu/utk_graddiss/10156
Included in
Business Analytics Commons, E-Commerce Commons, Econometrics Commons, Human Geography Commons, Other Geography Commons, Real Estate Commons