School of Information Sciences -- Faculty Publications and Other Works

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Library Journal

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WHAT'S IN A NAME? Plenty, judging from the time, thought, and expense that go into picking a new name for an online company. Can you name the new company monikers for Dow Jones Interactive, Reuters Business Briefing, Dow Jones Reuters Business Interactive, UMI, Bell & Howell Information and Learning, the Dialog Corporation, and WLN? Don't be discouraged if you can't. Only close observers can keep up with the continual name changes.


pp. 36, 38

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