A Name (Un)Like Any Other Name

Source Publication (e.g., journal title)

Library Journal

Authors

Carol Tenopir, University of Tennessee - Knoxville

Document Type

Article

Publication Date

6-1-2000

Abstract

WHAT'S IN A NAME? Plenty, judging from the time, thought, and expense that go into picking a new name for an online company. Can you name the new company monikers for Dow Jones Interactive, Reuters Business Briefing, Dow Jones Reuters Business Interactive, UMI, Bell & Howell Information and Learning, the Dialog Corporation, and WLN? Don't be discouraged if you can't. Only close observers can keep up with the continual name changes.

Comments

pp. 36, 38

Recommended Citation

Tenopir, Carol, "A Name (Un)Like Any Other Name" (2000). School of Information Sciences -- Faculty Publications and Other Works.
https://trace.tennessee.edu/utk_infosciepubs/206