Source Publication (e.g., journal title)
WHAT'S IN A NAME? Plenty, judging from the time, thought, and expense that go into picking a new name for an online company. Can you name the new company monikers for Dow Jones Interactive, Reuters Business Briefing, Dow Jones Reuters Business Interactive, UMI, Bell & Howell Information and Learning, the Dialog Corporation, and WLN? Don't be discouraged if you can't. Only close observers can keep up with the continual name changes.
Tenopir, Carol, "A Name (Un)Like Any Other Name" (2000). School of Information Sciences -- Faculty Publications and Other Works.