Doctoral Dissertations

Orcid ID

Date of Award


Degree Type


Degree Name

Doctor of Philosophy


Communication and Information

Major Professor

Mariea G. Hoy

Committee Members

Courtney Childers, Sally J. McMillian, Garriy Shteynberg


In order to enjoy the benefits of technology, we must understand the potential harmful effects. This study uses a qualitative approach to investigate the implications of young women following and developing a relationship with social media influencers. Young women were chosen because they are the most vulnerable group when it comes to using social media. Results came from a total of 12 interviews suggesting that women develop strong relationships with social media influencers. The implications for the women are often harmful, but as they grow older they learn coping techniques.

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