Chancellor’s Honors Program Projects
Date of Graduation
5-2020
College
Marketing
First Advisor
Neeraj Bharadwaj
Recommended Citation
Bowman, Sarah N., "INFLUENCER VERSUS BODY POSITIVE MARKETING: Perceived Brand Personalities in the Eye of the Target Consumer" (2020). Chancellor’s Honors Program Projects.
https://trace.tennessee.edu/utk_chanhonoproj/2335
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