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  4. INFLUENCER VERSUS BODY POSITIVE MARKETING: Perceived Brand Personalities in the Eye of the Target Consumer
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INFLUENCER VERSUS BODY POSITIVE MARKETING: Perceived Brand Personalities in the Eye of the Target Consumer

Date Issued
May 1, 2020
Author(s)
Bowman, Sarah N  
Advisor(s)
Neeraj Bharadwaj
Permanent URI
https://trace.tennessee.edu/handle/20.500.14382/10659
Subjects

brand personality

influencer marketing

body positive marketi...

Disciplines
Advertising and Promotion Management
Marketing
Major
Marketing
Marketing
Embargo Date
March 23, 2020
File(s)
Thumbnail Image
Name

FINAL_DRAFT.docx

Size

45.67 KB

Format

Microsoft Word XML

Checksum (MD5)

203571e98b7c457a1385303523dbe5c9

Thumbnail Image
Name

auto_convert.pdf

Size

325.13 KB

Format

Adobe PDF

Checksum (MD5)

1c20362937dc8304fad72e1b7fee8ada


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