Cigarette Papers: Cigarette Advertising and Promotion in College and University Student Newspapers, A Case Study of The Orange and White at The University of Tennessee

This historical dissertation discusses the relationship between cigarette advertising and student publications at colleges and universities across the United States. This study uses The Orange and White at the University of Tennessee as a case study. Cigarette advertisements were printed in student publications from the 1920-1921 academic year to the 1963-1964 academic year and provided a needed source of revenue for student newspapers. This research examines the tactics and strategies that the tobacco industry used to target youth in the absence of federal legislation. This dissertation is divided into five chapters, which explain in detail the relationship between student publications, the tobacco industry, and federal legislators such as the FTC. The chapters also look at the pervasiveness of cigarette advertising in student newspapers on campus.