W020 Developing a Target Market for Hardwood Lumber: Results of a Woodworker Survey

Understanding the preferences and buying habits of potential buyers is essential in the development and evaluation of markets for value-added wood product enterprises. Surveying various woodworkers to determine their lumber usage, buying preferences, preferred delivery method and most effective methods of communication can help enhance the effectiveness of marketing plans of lumber producers and lumber sellers. Survey participants were identified through a variety of sources, including woodworker guilds, associations and related organizations in the Southeast.