The Harlan D. Mills Collection
Document Type
Article
Publication Date
1964
Recommended Citation
Mills, Harlan D., "Dynamics of New Product Campaigns" (1964). The Harlan D. Mills Collection.
https://trace.tennessee.edu/utk_harlan/28
Article
1964
Mills, Harlan D., "Dynamics of New Product Campaigns" (1964). The Harlan D. Mills Collection.
https://trace.tennessee.edu/utk_harlan/28
Comments
Journal of Marketing 28:4 pp 60-63