Date of Award

8-2011

Degree Type

Thesis

Degree Name

Master of Science

Major

Communication and Information

Major Professor

John W. Haas

Committee Members

Virginia W. Kupritz, Joan Rentsch

Abstract

The purpose of this study was to investigate effective change communication in the workplace by utilizing goal setting theory. Due to potential validity issues with previous organizational communication audit research, a multi-methods study was devised to investigate and construct a new measure for effective change communication in the workplace. Preliminary interviews along with previous research were utilized to construct a survey questionnaire gauging effective change communication in the workplace. Over 1,000 employees at a large, health-services companies participated in the study. The results from the study yield a framework for evaluating effective change communication on individual (i.e. behavior, trait, and knowledge) and organizational (i.e. accuracy, clarity, and availability) levels. Also, the data was divided between males and females, communication sources, and the perceptions of effective supervisory communication. The study’s practical implications, addition to goal setting theory, limitations, and future research are noted.

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