Doctoral Dissertations
Date of Award
8-2022
Degree Type
Dissertation
Degree Name
Doctor of Philosophy
Major
Communication
Major Professor
Mariea G. Hoy
Committee Members
Courtney C. Childers, Eric Haley, Christopher Elledge
Abstract
In this paper, the author examines advertising on the video game live streaming platform, Twitch. Using a 2 (presence/absence of Transparasocial Interaction) x 2 (presence/absence of self-disclosure by the streamer), this study seeks to gain a better understanding of community perceptions of influencers, and advertising on the Twitch platform, a subject that is only recently becoming a topic of interest for advertising scholars.
Recommended Citation
Carter, Alexander Edward, "We're all friends here: Examining Transparasocial Interaction on Twitch and its Effects on Strategic Communications. " PhD diss., University of Tennessee, 2022.
https://trace.tennessee.edu/utk_graddiss/7330
Included in
Communication Technology and New Media Commons, Public Relations and Advertising Commons, Social Media Commons