Chancellor’s Honors Program Projects
Date of Graduation
12-2018
College
Marketing
Major 1
Marketing
Major 2
Pre-Vet
First Advisor
Edwin Armbrister
Recommended Citation
Hawk, Chandler, "Veterinary Telemedicine Perception and Utilization Intention" (2018). Chancellor’s Honors Program Projects.
https://trace.tennessee.edu/utk_chanhonoproj/2234
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Comments
This study was designed to investigate consumer and veterinarian perception and utilization intention of Veterinary Telemedicine. The results of this study offer insights that can influence the marketing efforts of Veterinary Telemedicine companies and influence veterinarian trial, adoption, and use of the technology.