Date of Award
Master of Science
Cecil E. Fuller
R. G. Spitze, R. T. Brett, T. J. Whatley
Specifically the objectives of this study are: (1) to describe the present marketing practices and facilities used in merchandising nursery products at the retail level; and (2) to point out possible practices which may alleviate some marketing problems, as well as improve marketing efficiency.
Bookout, Jimmy Wayne, "Retailing nursery products in four counties of Tennessee. " Master's Thesis, University of Tennessee, 1959.