Date of Award

5-2016

Degree Type

Thesis

Degree Name

Master of Science

Major

Communication and Information

Major Professor

Ronald E. Taylor

Committee Members

Eric Haley, Roxanne Hovland

Abstract

The purpose of this study was to investigate message strategies used in South Korean cosmetic surgery websites. The paper uses Taylor’s six-segment message strategy model to analyze the Korean sample websites. The outcome of the content analysis revealed that Informational and Transformational strategies were both equivalently used. Ration and ego strategies were the most frequently practiced within the Informational and Transformational divisions.

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