Chancellor’s Honors Program Projects
Date of Graduation
5-2025
College
Marketing
Major 1
Marketing
Minor
Psychology
First Advisor
Karson Marsh
Recommended Citation
Nichols, Molly and Jackson, Marisa, "BUAD 457 - Starbucks Strategy Analysis" (2025). Chancellor’s Honors Program Projects.
https://trace.tennessee.edu/utk_chanhonoproj/2614
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Included in
Business Administration, Management, and Operations Commons, Business Intelligence Commons, Management Sciences and Quantitative Methods Commons, Other Business Commons
Comments
This comprehensive analysis of Starbucks' strategy covers internal and external methods, with recommendations for the company moving forward.