Artists on the Rise: An Exploration of the Role that Brand Collaboration Prestige Plays in the Development of Identification and Artist Attractiveness

Date Issued
May 1, 2021
Author(s)
Soldner, Isabel
Advisor(s)
Annika Abell
Permanent URI
Subjects

luxury brand

non-luxury brand

artist

emerging artist

brand collaboration

Disciplines
Major
Marketing
Marketing
Embargo Date
March 16, 2021
File(s)
Thumbnail Image
Name

UTKThesis_IsabelSoldner.pdf

Size

1.55 MB

Format

Adobe PDF

Checksum (MD5)

a924617faa4cc656337d46799884989b