Chancellor’s Honors Program Projects
Date of Graduation
5-2014
College
Sport Management
Minor
Business Administration
First Advisor
Dr. Fritz Polite
Recommended Citation
Robbins, Michaela J., "The Most Powerful Mouse in the World : The Globalization of the Disney Brand" (2014). Chancellor’s Honors Program Projects.
https://trace.tennessee.edu/utk_chanhonoproj/1651
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Included in
Advertising and Promotion Management Commons, Hospitality Administration and Management Commons, International Business Commons, Marketing Commons, Sales and Merchandising Commons, Tourism and Travel Commons