Chancellor’s Honors Program Projects
A Study of the Application of Strategic Planning to the Marketing of a Philanthropic Event
Date of Graduation
Spring 5-2006
Major 1
Marketing
First Advisor
Mark Collins
Recommended Citation
Thompson, Lee Ann, "A Study of the Application of Strategic Planning to the Marketing of a Philanthropic Event" (2006). Chancellor’s Honors Program Projects.
https://trace.tennessee.edu/utk_chanhonoproj/1021
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