Author ORCID Identifier
https://orcid.org/0000-0003-3629-2781
https://orcid.org/0000-0003-1932-2635
https://orcid.org/0000-0001-6127-5719
https://orcid.org/0000-0001-9217-3707
DOI
https://doi.org/10.7290/jasm16jdap
Abstract
This study examined the motivational profiles of connected fitness users to better position brands as they compete with the reopening of physical gyms and in-person classes. Using survey responses from 663 Peloton users, a K-cluster analysis was performed to identify three clusters of Peloton users (Wellness, Physique, and Social Performance), based on their motives for using the brand’s app. Findings suggest that connected fitness brands should leverage their ability to create social engagement and challenging opportunities to better their own past performance to differentiate themselves and retain users in a very cluttered and competitive marketplace.
Recommended Citation
Davies, Melissa; Aicher, Thomas; Newland, Brianna; and Hungenberg, Eric
(2024)
"“Together we go far”: Exploring the motivational dispositions within connected fitness,"
Journal of Applied Sport Management: Vol. 16
:
Iss.
1.
https://doi.org/10.7290/jasm16jdap
Available at:
https://trace.tennessee.edu/jasm/vol16/iss1/1