As sports teams enter the metaverse through launching virtual versions of their home stadiums, there is a pressing need to reimagine the stadium experience and how virtual stadiums differ from their physical counterparts. This review establishes a foundation for crucial conversations that can shape future research and managerial practice amidst an emerging trend in the sport industry.
Baker, Bradley J.
"Impact Analysis of a Virtual Stadium: Measuring Sport in the Metaverse,"
Journal of Applied Sport Management: Vol. 14
Available at: https://trace.tennessee.edu/jasm/vol14/iss4/7