DOI
https://doi.org/10.18666/JASM-2019-V11-I2-9084
Abstract
Fans want to capitalize on their choices when deciding whether to attend NBA games. The purpose of this study is to provide a conceptual analysis regarding how overall team performances as well as offensive and defensive factors may relate to consumers choosing to attend NBA games during the 2007-2008 to 2016-2017 sea-sons. Analyzing the results through the lens of the theory of choice, the results revealed significant relationships existed primarily between attendance at NBA games and offensive capabilities of the teams. As a practical matter, consumers choose to attend games that are most likely to be offensively oriented. Subscribe to JASM
Recommended Citation
Davis, Mark Andrew and Miller, John
(2019)
"A Conceptual Analysis of Performance Attributes’ Influence on NBA Attendance: Why Do Consumers Choose to Attend Games?,"
Journal of Applied Sport Management: Vol. 11
:
Iss.
2.
https://doi.org/10.18666/JASM-2019-V11-I2-9084
Available at:
https://trace.tennessee.edu/jasm/vol11/iss2/9