SPORT MANAGEMENT INSTRUCTORS’ ATTITUDES AND PERCEPTIONS OF STUDENTS AND STUDENT-ATHLETES

To investigate the attitudes that sport management instructors hold toward students and student-athletes, an adapted version of the Situational Analysis Scale (SAS) was completed by 247 faculty members across the United States at institutions of varying size, scale, and classification. The results indicated that sport management instructors held significantly different negative attitudes toward male revenue-generating student-athletes compared to female revenue-generating student-athletes and general population students. The findings hold implications for individuals working in sport management programs, academic services for athletics as well as general student affairs.