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  5. A readability study of Martin Marietta Energy Systems, Inc.'s daily internal employee communication medium
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A readability study of Martin Marietta Energy Systems, Inc.'s daily internal employee communication medium

Date Issued
December 1, 1990
Author(s)
Cabage, Linda Fullington
Advisor(s)
Jerry L. Morrow
Additional Advisor(s)
James Crook
Paul Ashdown
Permanent URI
https://trace.tennessee.edu/handle/20.500.14382/34054
Abstract

This study used a computerized readability program written by Wayne Danielson to determine the readability levels of the Inside Lines, an employee communications medium used by Martin Marietta Energy Systems, Inc., in Oak Ridge, Tennessee, and to determine if the Inside Lines are too difficult for the average reader to understand easily. This study builds on an earlier work by Mary McSpadden on the readability of news releases at Martin Marietta Energy Systems. Inside Lines from July 1989 to December 1989 were run through the Danielson program. The program produces grade score adaptations for the Flesh Reading Ease Formula, the Farr-Jenkins-Paterson Formula, the Gunning Fog Index, the Danielson-Bryan Formula and the SMOG Grade. The program also produces scale scores for the Flesch, Farr-Jenkins-Paterson and the Danielson-Bryan formulas. Scores are interpreted by a table provided with the Danielson program. The resulting readability scores were tabulated, and averages were calculated to generalize the data. The results of this study showed that the Inside Lines were written at a level too difficult for average readers to read and comprehend easily.

Degree
Master of Science
Major
Communication
File(s)
Thumbnail Image
Name

Thesis90C232.pdf

Size

3.1 MB

Format

Unknown

Checksum (MD5)

f419da822b578f1497f97e0d1b7543cc


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