The Most Powerful Mouse in the World : The Globalization of the Disney Brand

Date Issued

May 1, 2014

Author(s)

Robbins, Michaela J

Advisor(s)

Fritz Polite

Permanent URI

https://trace.tennessee.edu/handle/20.500.14382/9917

Subjects

Disney

Branding

Brand Equity

Globalization

Leadership

Disneyization

Disciplines

Advertising and Promotion Management

Hospitality Administration and Management

International Business

Sales and Merchandising

Tourism and Travel

Major

Sport Management

Sport Management

Sports Management

Minor

Business Administration

Embargo Date

May 9, 2013

File(s)

Name

ThesisPaper.docx

Size

71.79 KB

Format

Microsoft Word XML

Checksum (MD5)

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Name

auto_convert.pdf

Size

117.31 KB

Format

Adobe PDF

Checksum (MD5)

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