A Study of the Practices of a Selected Group of Fifty Employed Women in Knox County in the Buying and Care of Hosiery

(Conclusions) The writer has drawn the following conclusions based on this study of the buying practices of a selected group of fifty employed women: (1) Some concerted effort should be made to teach people the meaning of terms used in advertising and selling hose. (2) Appearance and serviceability seem to be important factors in buying hose, but appearance makes a stronger appeal. (3) Generally speaking, price paid does not seem to be an indication of service which can be expected.